Scents to Drive Sales in Your Product-Based Business
Sell More with Scents
When you sell products to customers face-to-face in your brick-and-mortar shop, you want all the help you can get to encourage a “browser” to become a buyer.
Visual display, the tactile experience, and a personable sales associate are all vital components to selling physical products—especially in small, boutique shops. But far too many shops forget about one of the most important senses that can make or break the shopping experience: the sense of smell!
Different scents have the ability to inspire feelings of calm, excitement, home/familiarity, hunger, serenity, adventure, sophistication—even love and desire. Scent is a direct link into memory and attitude/emotion. We want your customers to feel those positive emotions when they’re in your shop so they’ll want to purchase your products to keep that feeling going. There is nothing that will put your customers in the mood to buy faster than a good, on-theme scent.
Think about the key feelings your products are meant to give your customers. The goal is to make it automatic for customers to picture themselves using your products. Match the feeling your products are meant to evoke with scents that will link right into your customers’ emotions. If your products are meant to help them feel calm, match that with a calming fragrance. If your products are meant to help them feel energized, match that with an energizing fragrance. If your products are meant to help them feel sophisticated, match that with a fragrance that inspires feelings of sophistication.
Here are some ideas to get you thinking about what scents to use in your brick-and-mortar shop to help encourage more sales:
Do you sell bedroom décor?
Use Lavender to promote feelings of calm—like the feelings your customers want to have when they go to sleep at night.
Your customers will love our organic lavender essential oil in our Essential Breeze® Aromatherapy Fan. You’ll love that you can set it and forget it for two weeks or more since the Essential Breeze® uses an entire 10ml bottle of essential oil for continuous use. You can avoid messy refills with its waterless diffusion technology and not have to worry about nose-blindness thanks to the intermittent diffusion capabilities built right into the fan.
Or try these other favorites in Lavender from Belle Aroma®:
ScenTrio® Wax Warmer with Sweet French Lavender No-Mess Fragrance Tarts™
Sea Glass Plugables® ScentSlides® with Lavender Essential Oil (Bonus: the Plugables® ScentSlides makes a perfect Nightlight! Add it to your bedroom décor offerings by purchasing wholesale. Available in four elegant colors and designs with 5 resin fragrances and felt insert pads for use with essential oils.)
How about kitchen décor, utensils, and other products for kitchen?
Use food scents like brown sugar biscotti and pumpkin & spice to make people think about cooking and baking using your products.
Our ScenTrio® Tabletop Wax Warmers go great on the kitchen counter, and with Brown Sugar Biscotti or Pumpkin & Spice No-Mess Fragrance Tarts™ (or both!) you can fill your shop with the aroma of fresh-baked goods that will have your customers wanting to bake and cook all their favorites using your gear.
You can also diffuse Sweet Orange essential oil for a fresh, food-themed aroma in the Essential Breeze ® Aromatherapy Fan.
Selling drinkware?
Use scents like vanilla bourbon and pumpkin spice to make your customers think about the drinks they want to make using your products.
Inspire your customers with Vanilla Bourbon or Pumpkin & Spice No-Mess Fragrance Tart™ in either the Mosaic Plugables® Fragrance Vase or ScenTrio® Wax Warmers.
Are your products in the general home décor category?
Use vanilla scents to inspire feelings of home that will make your customers want to buy your products to make their own houses feel like home.
Vanilla is a scent most people recognize and is one of the scents most associated with the positive feelings of being at home. Try our Vanilla Bourbon No-Mess Fragrance Tarts™ for wax warmers. Or use our Tahitian Vanilla Fragrance Wafers™ in any of our Plugables® ScentSlides® Night Light Fragrance Diffusers.
What about seasonal products?
If you sell holiday décor or other seasonal products or holiday-specific gifts, you can have so much fun playing with your store’s fragrance! Use seasonal scents like icy cinnamon, evergreen, and pumpkin & spice to help put your customers in the holiday spirit so they’ll want to buy holiday gifts and decorations from you. Icy Cinnamon, Evergreen, or Pumpkin & Spice No-Mess Fragrance Tarts™ for wax warmers are the perfect fit for your seasonal shop. Peppermint essential oil is also a great fit for holiday decor!
Did you know Belle Aroma® also has Scented Holiday Ornaments? Our three holiday scented resin ornaments would make the perfect addition to your seasonal products collection! Get the Icy Cinnamon Holiday Bow, the Festive Pine Tree, and the Crisp Night Air Snowflake scented ornaments wholesale by filling out our wholesale inquiry form.
Selling cabin or farmhouse style décor?
You can also match scents to the style of products in your store. Use scents like evergreen and mountain air to create an atmosphere of mountain life to help get your customers in the mood to buy your products. Our ScenTrio® Wax Warmers come in three nature-inspired styles to go great with your store theme and will let you fill your shop with Evergreen and Mountain Air No-Mess Fragrance Tart™ aromas. Our Fragrance Wafers™ for ScentSlides® also come in Mountain Air or Evergreen fragrance options!
Do you sell women’s clothing?
Use fresh scents like rose geranium, clary sage, or sweet orange essential oils or moonlight citrus, sweet French lavender, or apple orchard fragrance tarts. Diffuse essential oils in the Essential Breeze® Aromatherapy Fan or the ScentSlides® with the felt pad insert. Use Moonlight Citrus, Sweet French Lavneder, or Apple Orchard No-Mess Fragrance Tarts™ for wax warmers. Or use the Apple Orchard Fragrance Wafers™ in your ScentSlides® for a fresh aroma.
How about Men’s clothing? Use masculine No-Mess Tarts™ fragrances like Evergreen, Icy Cinnamon, and add a rich vanilla fragrance with Vanilla Bourbon or Fragrance Wafers™ in Tahitian Vanilla or Evergreen fragrances in the Plugables® ScentSlides® or ScentSlides® Unplugged.
Advanced tip! You can also switch up your store fragrances to match the season—using fragrances like Sweet French Lavender for spring, Moonlight Citrus for summer, apple orchard for fall, and vanilla bourbon for winter. Switching up your fragrance picks seasonally will be extremely beneficial if you make the switch in your clothing collections prior to the actual season change.
For example, if you put your fall clothing line out in late summer, using fall fragrances in your store will help get customers in the mood to buy sweaters, pants, and hats even if they’re still wearing tank tops and shorts.
Our wide selection of No-Mess Fragrance Tarts™ for wax warmers can let you switch up your store’s fragrance experience whenever you need to. The No-Mess resin makes for easy cleanup without the mess of traditional wax tarts. Just let the device cool, pop the melted resin off the warming dish (no wiping required!), and add your next desired fragrance.
Is jewelry your main product?
Diffuse fragrances that match the style of your jewelry: Upscale/sophisticated? Try rose geranium essential oil. Bohemian style? Try mountain air No-Mess Tarts or Fragrance Wafers. Casual/daily-wear? Try grape soda No-Mess Tarts. Use our Essential Breeze® Aromatherapy Fan with the essential oils you love or our ScenTrio or Plugbales® Fragrance vases with the No-Mess Fragrance Tarts™ Fragrances of your choosing.
How about baby products?
Use soft, calming fragrances like sweet French lavender or moonlight citrus.
The Moonlight Citrus No-Mess Fragrance Tarts™ in particular are a perfect patch for baby products with middle fragrance notes of Baby Powder and Jasmine.
Or use lavender essential oil in the Essential Breeze® Aromatherapy Fan for a calming aroma that can help new parents feel the serenity your products have to offer for making their lives with their newborns easier.
Other Fragrance Tips:
If you sell a combination of products, consider designating areas of your store to each product type and assigning a scent to each area. Use products such as Plugables® ScentSlides® with Fragrance Wafers™ or essential oils or the Mosaic Plugables® Fragrance Vase® with No-Mess Fragrance Tarts™ so each area of your shop can take on its own unique feel.
And if you sell fragrance products, I can think of no better way to encourage sales than to put the products into use around your store to not only show how the products work but to allow the power of the fragrances themselves to draw your buyers in. Using those fragrance products around your store can pull double-duty, both encouraging purchases of the fragrance products themselves and of the products that evoke the same feelings as the fragrances you choose.
You can purchase all the fragrance products you need to help inspire more sales in your brick-and-mortar shop as a wholesale retailer right here on BelleAromaBrand.Com. Just fill out the Wholesale Inquiry linked in our header and a member of our sales team will contact you!
