Too early to talk about Belle Aroma® Scented Holiday Ornaments? Not if you run a retail store. While most shoppers are still thinking pumpkins and tailgates, savvy store owners are already planning how to make December their biggest month yet.
And when it comes to holiday sales, scent is one of the most powerful emotional triggers you can merchandise. Here’s a story that proves it.
My mother‑in‑law—gotta love her. Every year, like clockwork, she arrives the day after Thanksgiving and stays until after New Year’s. She’s helpful, full of opinions, and especially sentimental about the holidays. One year, I had just had a baby and was too exhausted to deal with pine needles and tree stands, so I made the bold choice to go artificial with our Christmas tree. Let’s just say, she was… disappointed. She didn’t say much, but the raised eyebrow and the quiet sigh said it all.
The truth is, I love having a tree up for the entire holiday stretch—from Thanksgiving through mid-January (or longer, if no one nags me to take it down). But that pine-scented magic of a real tree? I missed it. That’s when I discovered the Belle Aroma Scented Holiday Ornaments, which turned out to be my secret weapon: “Festive Pine” in charming pine‑tree shapes for the living room tree, “Icy Cinnamon” red bows to add warmth in the kitchen, and “Crisp Night Air” snowflake ornaments arranged in a decorative bowl on the guest room dresser.
When my mother‑in‑law arrived, she stepped through the door, took a long breath, and immediately proclaimed, “Oh, that lovely pine smell! I’m so glad you went back to a real tree!” She didn’t even notice it was artificial. It took her a good 30 minutes to approach the tree and realize—surprise!—there were no needles, no sap, no stump. Just one expertly scented ornament doing its job.
This is exactly the kind of story your retail customers want to live out—and your store can help them do it. Shoppers aren’t just looking for another ornament. They’re craving sensory experiences that deliver joy without the mess, expense, or effort. The Belle Aroma Scented Holiday Ornaments offer all the beauty and fragrance of the holidays, without cords, heat, drips, or overwhelm. They’re décor-worthy, giftable, and built for emotional payoff.
These ornaments aren’t just smell-good trinkets—they’re impulse buy gold. At checkout, in gift displays, or nestled with artificial trees, they’re the perfect low-cost, high-impact solution for customers seeking festive upgrades. They’re also small and versatile enough to be tucked into stockings or, in my case, into a suitcase. I snuck three packs into my mother-in-law’s luggage before she left—and she hasn’t mentioned missing a real tree since.
The scent sold her. And it’ll sell your customers, too.
Jean Greco for Belle Aroma® Brand
